Bridging Curiosity &
Genuine Understanding

The first decolonial, AI-powered VR platform for cultural preparedness that transforms how the world engages with Africa.

Conscious Travel is Broken.

Travelers often arrive at African destinations unprepared, unintentionally perpetuating harmful colonial dynamics. Despite good intentions, the lack of pre-travel cultural immersion creates a burden on host communities.

The Harm

Unprepared arrivals enforce colonial dynamics and miss opportunities for genuine connection.

The Burden

Host communities are forced to educate rather than engage, leading to transactional rather than transformational experiences.

"Clashes between Western tourists and African communities often result from misunderstandings... Many issues could be avoided with better cultural awareness."
MN
Prof. Marina Novelli Director of STTAR-C, Nottingham University
The Solution

More Than Just a Guidebook

wimbi.io is a cultural preparedness platform. We replace reactivity with preparation using three core pillars.

Decolonial

Built with and owned by host communities. We shift the narrative power back to the destination, ensuring content is authentic, not extractive.

Immersive VR

Experience destinations before you arrive. Our VR scenarios build deep emotional empathy, moving beyond simple "dos and don'ts" lists.

AI-Guided

Interactive, culturally informed AI guides provide nuanced local knowledge, answering the questions you might be afraid to ask.

Market Segments

Who We Serve

A scalable ecosystem serving the entire travel value chain.

B2B Business Partners

Empowering organizations with cultural competence and ethical travel standards.

Tour Operators Educational Institutions Corporations Airlines Hotels Volunteer Organizations NGOs

B2G Government Partners

Large-scale deployment for cultural diplomacy and national responsible tourism strategies.

Departure Cultural Authorities Governmental Agencies Travel Authorities Airports Tourism Boards

The Old Way

  • Foreign HQ & Ownership
  • IP Extraction
  • Profit to remote shareholders

The Wimbi Model

  • Local, African Operational HQ
  • Co-ownership with African partners
  • IP owned in the African country
  • Destination controls the narrative
Our Philosophy

How We Build Matters

This isn't just Corporate Social Responsibility (CSR)—it's our competitive advantage.

We are building a B2B and B2G ecosystem where departure countries pay for the training, but destination countries control the content and the financial benefits.

SDG 8: Decent Work SDG 10: Reduced Inequalities

Join the Movement

Whether you are an investor, a potential partner, or a business wanting to learn more, we want to hear from you.

Contact Us hello@wimbi.io
Locations Sweden & Kenya

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